Personal sponsorship or solo sponsorship is a means by which a player gets support directly from a sponsor, rather than relying on the prevalent team mentality.
2GD has described this form of sponsorship as better than team-based sponsorship for StarCraft II because:
- Most tournaments being solo tournaments.
- An investor who is based in a country, say Germany, may want to sponsor a German player. But this German player may be on an international team. The company doesn't want to sponsor the whole team because that is out with their quota and would be redundant to players outwith Germany. So the personal sponsorship would allow sponsors to fund players without having to fund an entire team.
- Agencies could be developed which have many players in them and they could have connections to sponsors and allow them to sponsor one (or more) players
On one hand, a personal sponsorship allows companies to invest directly into the player they want, rather than having their investment passed down through the ranks of team staff and other game divisions and players, yet teams are more likely to be able to represent a sponsor's interests and needs.
For some sponsors, however, after a period of success from sponsoring only one player, they expand into creating a formal team.
Some players retain a personal sponsorship while being on a team.
Personally Sponsored Players
|Artosis||Dan Stemkoski||Tt eSports|
|Bomber||Choi Ji Sung||Red Bull||Afreeca Freecs|
|desRow||Marc-Olivier Proulx||ASUS ROG||nocturnal Gamers|
|flo||Florence Chee-Yun Yao||Need for Seat|
Sony Mobile US
|MaSa||Maru Kim||Team eLevate|
|MoMaN||Emmanuel Marquez||ASUS ROG||Team LDLC.com|
|Nerchio||Arthur Bloch||Red Bull||EURONICS Gaming|
|Sen||Yang Chia Cheng||Hong Kong Attitude|
|viOLet||Kim Dong Hwan||Team EnVyUs|
|Welmu||Vesa Hovinen||Ence eSports|
|White-Ra||Aleksey Krupnyk||Tt eSports
Expanded Personal Sponsorships
These players had once received personal sponsorships, but the sponsor later created an entirely new team including the personally sponsored player (usually calling new members part of their StarCraft II division).
|ID||Name||Sponsor / New Team|
|viOLet||Kim Dong Hwan||AZUBU|
|CranK||Choi Jae Won||Cynical Brit / Axiom|
|DIMAGA||Dmytro Filipchuk||Team ROCCAT|
|Polt||Choi Seong Hoon||CM Storm|