Liquipedia Privacy Policy


Welcome to the Privacy Policy of and the Liquipedia App (“Liquipedia”). Liquipedia is a platform from Liquid Enterprises B.V. (“Liquid”) on which you can find a lot of information about your favourite esports. Throughout this Privacy Policy, the Liquipedia website and the Liquipedia App, the terms “we”, “us” and “our” refer to Liquid. 

Liquid will act as the data controller regarding your personal information. This means that Liquid is the organization that is responsible for your information that we have collected and that we use. For example, we decide what information we want from you and what we want to do with your personal information. In this privacy policy, we explain everything we do with your personal information on Liquipedia: what personal information of yours we collect, why we collect your personal information, what we do with your personal information and what your rights are with respect to your personal information.

1. Summary and Scope

This Privacy Policy applies to all personal data that Liquid collects via and the Liquipedia App. 

In some places in Liquipedia, there are links to other websites or applications, such as Discord, Twitter, Facebook, YouTube, Twitch and GitHub. This Privacy Policy does not apply to these third-party websites or applications. Liquid is not responsible for the security and privacy policies of those websites or applications. If you want to know what those websites or applications do with your personal information, you should check their privacy policies on their websites. 

2. Information We Collect and How We Use It

When you visit the Liquipedia website or use the Liquipedia App, Liquid can collect your personal information. Personal information is information that says something about you. For example, what your name is, how old you are, in what country and city you live and what your email address is. Also more technical data can be personal information, such as your IP-address. In this section, we will explain what personal information we collect. We will also explain what we use your personal information for. 

Since your privacy is of great importance to us, we will in all situations only collect the personal information that we really need. Information that is not needed by us, will not be collected and used.

What personal information we collect 

Information provided by you

Liquid can collect personal information that is voluntarily provided by you. This information can be collected when you register for Liquipedia (via But we can also get your personal information when you contribute to one of our pages on Liquipedia, or when you contact us with a question. In those cases, we can collect the following personal information: 

It is also possible to register to Liquid with your social media account such as Twitter, Twitch and Facebook. You can also link your social media accounts to your already existing Liquid account. If your social media account is linked with Liquipedia, we will collect some personal information from your social media account. This may include profile data, such as name and email address, and activity data, such as pictures, likes and followed pages. The information can be different across the different social media platforms. If you want to know exactly what personal information we collect from your social media account, please read the description we give you before you connect your social media account to Liquipedia. 

Information collected via the use of Liquipedia

If you use Liquipedia, either via the website or via the mobile app, we can collect information from you via the use of cookies and similar technologies. Cookies are really small files that are being installed on your computer and that collect technical information, such as your IP-address, device characteristics, what preferences you have and how you browse through Liquipedia. Cookies help us and you to get a smoothly working website and application that is personalised based on your preferences. If you want to know more about the use of cookies and similar technologies, please read our Cookie Policy.

Information collected from Third Parties

Liquid can also obtain your personal information from other sources. This can include advertisers, app developers and social media partners. We only collect information from other sources when they have confirmed to us that they are allowed to share that information with us.

Use of Your Information

Liquid uses your personal information only for the following purposes: 

3. Minors and parents

We do not intend to collect and process personal information of minors under 13. Therefore, Liquipedia can only be used by people who are 13 years and older. Liquid does not knowingly collect or store any personal information from minors under 13 in the US, or under any other age threshold in other jurisdictions. 

If parents or guardians believe that we have unintentionally collected their children’s personal information or otherwise used their children’s personal information, they may reach out to us via the Contacting Us section.

4. Your Choices

You can easily change your preferences on your personal information that is collected by us. You can change your personal information in your personal profile, unsubscribe from newsletters or other messages, delete your account or contact us if you want to change your preferences. You can also change your cookie settings. You can find information on how to change your cookie settings in our cookie policy below. 

Moreover, you can control how third parties collect your personal information and what they are doing with your personal information. For that, you should change your preferences directly at these third parties. 

5. Sharing information

Liquid works together with other organisations to make sure Liquipedia is working properly and to provide the best Liquipedia experience to you. Therefore, it is necessary that we share your personal information with these organisations. And sometimes Liquid is obliged to share your personal information with others, for example when we are forced to do so by a judgemental decision. 

We share your personal information in the following cases:

6. Security

Your personal information is safe with us! Liquid has taken a range of organisational and technical security measures to protect your personal information. We have also taken steps to ensure that your personal information is protected from misuse and alteration. Moreover, we always request our partners to take similar security measures to protect your personal information. However, we cannot guarantee the complete security of any personal information that we process. 

7. Retention Periods

We do not keep your personal information longer than necessary. Once we have achieved our purposes that we have described in this Privacy Policy, we will delete or anonymize your personal information. Except when there is a legal obligation to keep your personal information for a certain time period, for example in case of fiscal obligations. In that case, we will safely keep your personal information until that period expires. We can also keep your personal information if we have a legitimate interest to do so. For example when we have to exercise, establish or defend our legal rights.

8. Your rights

You have multiple rights regarding the personal information we collect and use. You can request access to the personal information we have of you, and you can request correction, updating or deletion of your personal information. To exercise these rights, please contact us using the contact details that are described in the Contact Us section of this Privacy Policy. 

9. Contacting Us

If you have any question on how we process your personal data, on this privacy policy, or if you want to exercise your rights, please do not hesitate to contact us! You can contact us via one of the following options: 

Liquid Enterprises B.V.
Contact address: Moreelsehoek 354, 3511 EZ, Utrecht, The Netherlands

Global contact info:
Contact email:

Brazilian specific contact info:
Brazilian Data Protection Officer: Murilo Ricci: 

10. Important Notice

We have laid down some specific privacy related information for users located in the US, EEA and Brazil below. Please read that information carefully!

Also, the Liquid Terms of Use apply on the use of Liquipedia. You can find the Liquid Terms of Use here

11. For users from California

California residents have the right to request information on the personal information we disclose to other organisations for the direct marketing purposes of those organisations. We want to let you know that Liquid does not share your personal information with unaffiliated organisations for their own direct marketing purposes. And even if that happens, we will always ask for your consent before we share your personal information with these organisations. 

California residents also have the following rights regarding the personal information we collect about you: 

  1. the right to know what personal information we have collected about you, and the purpose for which it was collected;
  2. the right to request that we delete any personal information we have collected from you (subject to certain exceptions, as outlined in the CCPA); 
  3. the right to opt-out of the sale of your personal information; and 
  4. the right to non- discrimination for exercising your rights. 

For the avoidance of doubt, we do not sell your personal information. If we did, California residents would have the right to opt out of the sale of your personal information, pursuant to the rights granted above.

If at any time you wish to opt out of having your personal information shared with third parties and/or receiving information from Liquid (via e-mail or postal mail) about new products, services, or promotions, please contact us! We will be happy to honour your request.

California Privacy Rights for Minor Users

California residents under the age of 18 have the right to view, correct, or delete personal information provided by you or publicly posted by you. You can file your request by contacting us!

We will be happy to review, update or remove personal information and/or content. After removal, it can happen that residual copies of personal information and/or content may remain in our backup systems. But we will always try to permanently remove your personal information.

We may still keep your personal information to resolve disputes, enforce our user agreement, or comply with legal requirements. In this case, your personal information will be blocked from use for any other purpose.

12. For users from the European Economic Area (EEA)

If you are a resident of one of the EEA-countries, being all the EU-countries, Norway, Liechtenstein and Iceland, this section applies to you. In these countries, the General Data Protection Regulation (“GDPR”) applies, so we must provide you with some extra information. 

Legal Basis for Processing Your Personal Information

We only use your personal information if we have a legal reason to do so. We use your personal information for the purposes set out below.


Sometimes we will collect and use your personal information if you have given your consent. For example in the following cases: 

You can always withdraw your consent. If you want to withdraw your consent, please contact us using our contact details from the Contacting Us section of this privacy policy.

Legitimate Interest

We use your personal information when we have a legitimate interest to do so. This includes, for example, processing:

Our interest is to make sure Liquipedia is working properly and is free of errors and crashes. Moreover, we want to give you the best user experience of Liquipedia, by providing a personalised experience. 

Legal Obligation

We process your personal information for compliance with a legal obligation to which we are subject.

Your Rights to Your Personal Information

The GDPR gives you more rights than already set out in the “Your Rights”-section above. These extra rights are the following:

For each of the rights described above, you can send your request to us by using the contact details set out in the Contacting Us section above. We will react to your request within four weeks. 

We hope that we can satisfy queries you may have about the way we process your personal information. However, if you have unresolved concerns, you can file a complaint with us. In that case, we will try to solve your concerns. If you remain unhappy about our solution, you also have the right to complain to data protection authorities. You can bring the complaint in your member state of residence, place of work or where an alleged infringement of data protection law occurred.

International data transfers

We use servers in the United States to store your personal information. If you are an EEA-resident, this means that your personal information will be transferred from the EEA to the United States. We meet all the GDPR-requirements for international data transfers. We use Standard Contractual Clauses to protect the personal information that is stored in the United States as well as possible. Moreover, we have implemented additional safeguards to optimise the security of your personal information in the United States. 

13. For Users in Brazil

If you are a Brazil resident, Brazilian Law No. 13,709/2018, the General Data Protection Law (“LGPD”) is applicable. 

Brazilian residents have extra rights regarding your personal information, namely the following:

If you want to exercise any of your rights, you can contact our Data Protection Officer in Brazil. The contact details can be found in the Contact Us section. 

Minor users

If you are below the age of 12, we need to have consent of one of your parents or guardians to be able to collect and use your personal information. If we do not have the consent, you are not allowed to use Liquipedia. 

National authority

We try our best to handle your personal information as good and secure as possible. However, if you have unresolved concerns, you can file a complaint with us. In that case, we will try to solve your concerns. If you remain unhappy about our solution, you also have the right to complain to the National Data Protection Authority (ANPD) of Brazil.

Legal Basis for Processing your Personal Information

We can only collect and use your personal information if we have a legal reason to do so. We only collect and use your personal data in the following events:

We collect and use your personal information on the following 

14. For Users Outside the US, the EEA and Brazil

If you are a resident of a country outside the US, the EEA or Brazil, this section applies to you. 

Your personal information will be transferred to and stored on servers in the United States or other countries. Liquid always makes sure that your personal information is well secured. If needed, we use Standard Contractual Clauses or other measures that we are obliged to take in your country to protect your personal information as well as possible. 

15. Liquipedia Mobile App

Liquipedia also has a mobile app. You can download the app via the Google Play Store or the App Store. This Privacy Policy also applies to all personal information that is collected via the Liquipedia App. 

In the app, Liquid uses cookies and/or similar technologies to collect information. We will collect information on how you use the app, for example which pages you visit, but we will also collect technical information about the app, for example what happens when the app crashes. 

Also, Liquid will use cookies and/or similar technologies to personalise the content in the app and to show personalised advertisements. 

If needed, we will always first ask your consent for the use of cookies and/or similar technologies. When you start the app for the first time, you will be able to choose your cookie settings. If you want to know more about our use of cookies and/or similar technologies, you can read the Cookie Policy below. 

16. Cookie Policy

Liquid uses cookies and/or similar technologies on Liquipedia. A cookie is a small file which is being installed on a web page or application to collect information. The cookie collects all kinds of information, for example on the use of Liquipedia. With this information, Liquid can provide you with the best Liquipedia experience. 

In this cookie policy, we will explain what cookies we use and for what purpose we use cookies. 

If you visit Liquipedia for the first time, we will ask you if you want cookies or not. Feel free to reject the cookies. However, if you reject certain cookies, it might be the case that some functions within Liquipedia are not working (properly). And if you have given your consent, you can always retrieve your consent! We will explain later in this cookie policy how you can do that. 

Types of cookies

There are four kinds of cookies that Liquipedia uses: necessary cookies, functional cookies, analytical cookies and tracking cookies. These cookies may be set by Liquid itself, but can also be set by third parties. To see a list of the specific Cookies that Liquipedia may contain, please see the Cookie List at the bottom of this Cookie Policy.

Necessary cookies

These cookies are essential in order to enable you to move around Liquipedia and use their features. Without these cookies, Liquipedia would not be working properly. Therefore, they are necessary. 

Functional cookies

These cookies allow Liquipedia to remember choices you make (such as the language or the region you are in) and provide enhanced, more personalised features. These cookies can also be used to remember changes you have made on accessibility options (e.g. text size, fonts) and customization. They may also be used to provide services you have asked for, such as watching a video. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

Analytical cookies

With analytical cookies, we can collect information about how you use Liquipedia, for example which pages you visit, how often, and what the causes are of a crash or error. These cookies do not collect information about your actual identity (for example your name), but collect information aggregated. With this information, we can improve Liquipedia. We also use cookies of other suppliers to analyse the use of Liquipedia and to improve Liquipedia, for example, with Google Analytics. 

Tracking cookies

We also use cookies to show advertisements that might be of interest to you. These cookies will also help us to assess how certain advertisements are performing. They remember that you have visited a website and this information is shared with other organisations or advertisers. Information we collect are occupation, gender, browser type, language, geo-location, search key-words, time/date and Advertising ID. 

We can share the information from the tracking cookies with other companies to deliver personalised advertisements, products, services and promotions on Liquipedia. This information will only be used for Liquipedia purposes; the information can not be used by those third parties themselves. 

Based on the information we have collected from you, we might be able to group you with people with similar interests or preferences. We can display ads and content that are interesting to you based on the groups you are placed in. 

Third party cookies

We may embed photos and/or video content on Liquipedia from third-parties such as YouTube, and these sites may set their own cookies. Similarly, Liquipedia may have buttons that enable you to share content on social media or other sites. This cookie policy does not apply to cookies set by these third parties. Liquid does not control the cookies set by third parties. By using Liquipedia you may agree to using these cookies. We encourage you to review the third-party privacy policy or cookie policy for more information about these cookies and how to manage them.

You can find the Google Privacy Policy, applicable to YouTube video content, at

Similar technologies

Next to cookies, we can also use cookie-like technologies, such as web beacons, web bugs, pixel tags or pixels. These technologies also make it possible for Liquid to collect information. We use these technologies for the following purposes: site traffic reporting, unique visitor counts, advertising, email auditing and reporting, and personalization. 

As a web beacon forms part of a webpage or email it does not have the same opt out options as other cookies. Generally, you can render them ineffective by opting out of any cookies they set, by turning off images in your email service, or by viewing your emails as “text” rather than “HTML.”

Managing cookies

You can always change your cookie preferences by:

17. Updates of this Privacy Policy

This privacy policy may change from time to time, depending on the features we offer on Liquipedia and changing regulations. We advise you to regularly check this document.

Version: October 2023.